We provide strategic media planning and buying for clients promoting retail or institutional financial products and services.

Our retail arm focuses mainly on the UK market working with clients wishing to sell financial services to the public. The team is run by an established group of retail finance specialists who have a range of experience in handling clients’ varying campaign objectives, whether they are proposing to create direct response or enhance brand value.

Traditionally this area has been dominated by press advertising, which is recognised in the skills of the team.
However, Ptarmigan Media has helped drive the move to alternative media within the industry, and as a result has fully integrated media capabilities, specifically in outdoor, online and sponsorship for this market.

Ptarmigan Media has tried and tested knowledge in targeting the intermediary market and has developed ‘Total IFA Marketing’ (TIM), a unique integrated marketing model that harnesses all the outlets a client has to this key audience.

We also service institutional clients promoting products, services and corporate messages to the institutional investment community and global financial markets.
Our key strength in this area is our understanding of technical & regulatory financial communications and how their timing and appearance interacts with global markets.