We have developed our own proprietary analysis tool for our Personal Finance clients - Ptarmitracker.

It tracks responses and conversion rates in a database, computing the efficiency of the media positions, costs and timings.

Its key component is a knowledge management system that provides insight into the planning process and estimates potential campaign performance. It provides 24-hour immediate campaign reports via an Internet reporting interface.

Screen shots of Ptarmitracker

log-in screen

Campaign report